Māori Business Identifier

E kore au e ngaro! He kākano i ruia mai i Rangiatea!
I shall never be lost! I am a seed sown from Rangiatea!

He Pākihi Māori koe?
He wahanga tenei ki te whakamarama tenei kaupapa hou, kia whakapuāwai i tō kanohi Māori.

A brief introduction to the Maori Business Identifier initiative.

Businesses can now identify as a Māori business on the NZBN Register. The use of the new Māori Business Identifier will also lead to a better understanding of the role Māori businesses play in the New Zealand economy.

Identifying factors

The factors which might influence the decision to self-identify as a Māori business include such things as:

  • ownership and directorship
  • staff members
  • philosophy and tikanga
  • management practices
  • branding and marketing
  • tangible assets such as land or fishing rights
  • intangible assets like Kaupapa Māori or cultural property.

How to identify your business as Māori

Businesses with an NZBN can now update their Māori business information through MyNZBN.

You need authority over your NZBN to provide this information - find out more about authority. If you’re a sole trader, partnership or trust and don’t have an NZBN, you can apply for an NZBN on our website

Māori business information privacy settings

Like some other NZBN information, certain NZBN business information can be kept private (including Māori business information). Private NZBN information can only be seen by the Registrar of NZBN, authorised government agencies, or with your consent.   

However, the more private NZBN information you make publicly available, the easier it is for other businesses to connect with you, the better your NZBN can work for you, and the less work you’ll have to do to keep everyone informed. You can make your private NZBN information public by selecting the privacy setting you require when you update your Māori business information through MyNZBN.

Log in to MyNZBN and update your business details

Last updated 5 April 2023

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