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Primary Business Data

Your NZBN is linked to your core business information, which is stored on the NZBN Register. This information is called your Primary Business Data (PBD).

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What is Primary Business Data?

Primary Business Data (PBD) is the information you’re most likely to be asked to share with other businesses and government agencies so they can work with you.

Your PBD includes information such as your:

  • Legal business name
  • Trading name
  • Registration status
  • Email
  • Phone number
  • Physical address
  • Registered address.

Keep your core business information up to date

Your core business information is a valuable business asset, and it’s important you keep it up to date. This ensures that other businesses or the government agencies you deal with have the information they need to do business with you. Make the NZBN Register your first stop when something changes, because the organisations you deal with most often rely on your details being accurate.

Imagine you’ve placed purchase orders with a number of suppliers, and then you move premises. Updating your address on the NZBN Register means your suppliers are notified about the change, if they are using the NZBN watchlist feature.

Make your Primary Business Data shareable

The more information that you make publicly available, the easier it is for other businesses to connect with you, the better your NZBN can work for you, and the less work you’ll have to do to keep everyone informed.

Some of the NZBN data is mandatory and automatically public under the NZBN legislation and this will differ slightly depending on the business structure. For the remaining data, businesses can choose whether to add the information and make it public. This means that some businesses will not have a complete NZBN data set if they have chosen not to provide some information or have kept some information private.

Regardless of the type of business, the more information that businesses choose to make publicly available, the easier it is for other businesses to connect with them and keep up to date with any changes.

If your trading name is publicly available, another business can verify that yours is the organisation they were intending to deal with. If you make your phone number publicly available, then people will know how to contact you to buy your products or services.

Integrate NZBN data into your business

The more you know about your customers, the better your service to them can be. Subscribe to the NZBN API and integrate your systems with NZBN data to automatically find, share and update information about businesses.

You can integrate the NZBN into your systems and processes, so you know you’re using up-to-date data when you deal with other businesses. This makes business faster and more efficient for you and your customers. When a business you work with makes a change to its information, you can be notified automatically via the NZBN API.

Find out more about our NZBN Notification API to help ensure the data you hold on your customers is kept up-to-date.

You can use the NZBN API to find other businesses’ Primary Business Data, for example to prepopulate a customer onboarding form with their NZBN information such as their legal name, business type and contact details.

Update your NZBN Primary Business Data

Let’s get the NZBN working for you by making sure all of your information is correct. Here's what to do if —

Ready to get an NZBN?

If you're not sure if you have an NZBN yet, check the NZBN Register.

Get your NZBN


For general enquiries, please contact us.

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